People would rather turn to Martin Lewis, the “money saving expert”, for financial advice than call up their own bank and ask for help.
Deloitte, the Big Four accounting firm, found that 47 per cent of people would turn to Lewis’s MoneySavingExpert website if they needed help with their finances.
The same proportion said they would seek advice from friends and relatives, but only 41 per cent felt comfortable reaching out to their main current bank or building society. Almost a third said they would listen to what influencers on social media had to say.
People’s reluctance to turn to their banks comes despite Deloitte finding that nine in ten of those who had done so had found it helpful. A third of them were