Financial guru Martin Lewis will have a permanent slot on Good Morning Britain to help people save money as the cost of living crisis continues.
He will host Martin’s Money Mondays on the ITV show from September, reports Leicestershire Live. The MoneySavingExpert founder said: “I’ve been the Money Saving Expert for over 20 years – and in that time I’ve never seen anything like the cost of living crisis hitting the nation today, focused around the sickening rises in energy bills. Millions of families risk being forced into poverty by it.”
He continued: “Sadly right now the best I can hope to offer many of those families is damage limitation, only the politicians have the power to provide actual solutions. So sitting alongside Susanna each Monday, I’m glad GMB is giving us a dual purpose of practical help and holding power to account.”
Susanna added: “I’m delighted to have Martin by my side on Mondays this September tackling such an important issue head on. People are being forced to make impossible decisions and may not know where to turn, so tune in for some advice, support and hope.”
Good Morning Britain editor Neil Thompson said: “The most pressing concern for everyone in the country right now is the cost of living. We want to do what’s best by our viewers – and there’s no-one better than our very own Martin Lewis to help navigate what is, sadly, set to be a very, very tough winter.
“With his expert knowledge every Monday, he’ll be joining Susanna Reid to give our audiences the best tips and practical advice to try to take the edge off the difficult days ahead.”