Money Saving Expert founder Martin Lewis issued a warning to readers as shops launch Boxing Day and January sales.
High street and online retailers have bombarded shoppers with messages in a bid to boost sales post-Christmas. The tradition has become well known with shoppers queueing up in the early hours of Boxing Day to get into stores such as Next.
As with the increasingly extended Black Friday, the sales period seems to have got longer and longer with the Boxing Day sales now running into the new year. But Martin warned that shoppers should avoid being “sucked in by the hype”.
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In the latest edition of his Money Saving Expert newsletter, he issued a warning that many offers aren’t as good as they claim to be and that shoppers should approach with the same caution they would any other time of the year. Martin reminded shoppers of three key questions they should ask themselves before making a purchase in the sales.
The newsletter read: “Sales are great if you need something, it’s discounted and the store has the right size or model. But don’t get sucked in by the hype.
“Before buying, remember Martin’s Money Mantras: Do I need it? Can I afford it? Have I checked prices elsewhere? If the answer is no to any of those questions, DON’T buy it.”
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